Case

The Challenge

In the heart of Japan, where the love for football knows no bounds, Funroots Academy set out to create a lasting legacy in the world of sports. The academy’s vision extended beyond mere training sessions; it aimed to inspire a generation of football enthusiasts in the Land of the Rising Sun.

Our Strategy

In 2015, Funroots Academy and Schaechter Sports embarked on a partnership that would forever change the landscape of Japanese football. Together, they unveiled a series of events and initiatives designed to ignite passion for the beautiful game.

One of the most notable endeavors was organizing football travels for Japanese clubs, a project that gave Japanese teams the opportunity to face off against renowned German counterparts, including VfB Stuttgart and FC Bayern München. These friendlies weren’t just games; they were the embodiment of football diplomacy, bridging the gap between two worlds of football.

In addition to match-related activities, Funroots and Schaechter Sports developed a comprehensive digital training program. This program was designed to not only elevate players’ skills but also to bring the nuanced training philosophies of Bundesliga clubs directly to Japanese soil. It was a conduit for the exchange of football knowledge, nurturing a fresh perspective on training.

As part of the collaboration, Funroots Academy and Schaechter Sports ventured into the business domain. They masterminded sponsorship deals, orchestrated influencer activations, and executed various B2B strategies. These measures enhanced the business side of football, creating opportunities that transcended the pitch.

The Impact

The impact of the Funroots-Schaechter partnership resonated across Japan. It ignited an unmatched enthusiasm for the sport, not only among the budding football talents but also within the wider football community.

The football travels to Germany inspired countless young players by providing them with a glimpse of the professional football world. The digital training program became a catalyst for elevating the quality of football coaching and player development, aligning Japanese football with global standards.

The foray into business ventures not only enriched the academy but also expanded the horizons of football opportunities. The partnership proved that football could serve as a nexus, connecting businesses, communities, and individuals.

The Triumph

The Funroots Academy and Schaechter Sports partnership is a story of triumph that spans over a decade. It serves as a testament to the transformative power of football to bring different worlds together and create a lasting legacy.

With each successful football travel, each digital training session, and every business collaboration, Funroots Academy’s footprint in the Japanese football landscape grew. This partnership showcased that football is not merely a game; it’s a universal language that transcends borders and creates opportunities.

Today, Funroots Academy stands as a shining example of how a deep passion for football, combined with strategic partnerships and initiatives, can change the sports landscape of an entire nation