Case

The Challenge

Topps, one of the Bundesliga’s official partners, sought to create meaningful and lasting football experiences for their primary target audience. Their objective was to establish a connection that would leave a lasting impression. To achieve this, Topps partnered with Schaechter Sports to design an exceptional football camp in central Europe, close to Frankfurt am Main.

Our Strategy

Schächter Sports meticulously crafted a football camp experience tailored to the precise interests and preferences of Topps’ target audience. The chosen location, the Hahn-Air Sportpark in Dreieich, provided top-notch pitches for the event, setting the stage for a unique adventure.

The comprehensive program was enriched with a mix of engaging activities. The young participants had the opportunity to engage in top-class training sessions conducted by seasoned coaches, ensuring they received valuable football insights and experiences.

The star-studded aspect of the camp featured a special guest appearance by former professional Patrick Ochs, allowing the participants to meet, learn from, and interact with a true football icon.

To offer an inside look into the world of football media, the camp included a visit to the Skyline Studios, where the participants experienced the behind-the-scenes magic of football broadcasting. They also received hands-on training in conducting interviews, providing them with a taste of the media aspects of the sport.

To foster a deeper understanding of the Bundesliga, Topps organized Bundesliga Memory, a thrilling game that allowed the participants to test their football knowledge and memory.

Incorporating diverse and innovative elements, the camp introduced the kids to TeqBall, an exciting blend of football and table tennis, adding a dynamic and fun aspect to the experience.

The Impact

The Topps Football Camp, designed and executed in partnership with Schaechter Sports, was nothing short of extraordinary. It offered young football enthusiasts a multifaceted journey into the heart of the sport.

As a special highlight, the camp was featured by the local radio station, Radio Frankfurt. This exposure expanded the reach of the camp, resonating with approximately 155,000 listeners and showcasing the exciting activities and opportunities the camp presented.

The Triumph

The Topps Football Camp left a lasting impact on its participants, forging a deep connection between Topps and the football-loving youth. By offering engaging training sessions and a diverse array of activities, the camp provided an enriching experience that went beyond the usual football training. It successfully fostered an appreciation for the sport, combined with the thrill of meeting a football legend and engaging in unique football-related experiences.

This case study serves as a testament to the effectiveness of tailored football activations, capturing the hearts of young football fans and creating unforgettable connections between a brand and its audience.