Case

The Challenge

In the context of an ongoing transatlantic partnership, the undertaking centered on the establishment of a robust “Football Development” program in Kentucky, USA. The primary goal encompassed two key objectives: the cultivation of local football enthusiasm and the creation of a long-lasting brand presence.

Our Strategy

Our approach was grounded in a collaborative framework that had been progressively building since 2018. This approach included the facilitation of football camps for young talents and the organization of coaching clinics. Furthermore, it nurtured a cultural exchange, marked by visits of American players to Mainz 05’s home turf in Germany. The partnership also extended to the political arena, by activating the city partnership between Mainz and Louisville.

The Impact

A highlight of this partnership was the remarkable victory at the Unity Cup 2022. A U12 team, under the guidance of a Mainz coach, secured the championship, signifying the potential of international collaboration in the realm of football. The engagement of Mainz 05’s distinguished figures, from club legends to current players, played a central role. Media interactions, including round-table discussions with Head Coach Bo Svensson and appearances by Nico Bungert and Michael Thurk, provided local enthusiasts with an authentic glimpse into the club.

The Triumph

Within the framework of this enduring transatlantic connection, the outcome was nothing less than remarkable. Mainz 05’s legacy left an indelible mark in Kentucky, solidifying its presence and influence. The ongoing exchange between Mainz 05 and the United States stood as a testament to the club’s broader vision and the lasting impact it has created in the USA.