Case

The Challenge

Werder Bremen, a renowned German football club, aspired to make a significant market entry in Vietnam that transcended traditional football development. The challenge was to create a strong and memorable debut for the club in this Southeast Asian nation, emphasizing a broad spectrum of engagement beyond the realm of football.

Our Strategy

We embarked on a remarkable journey with Werder Bremen, setting the stage for an unforgettable entrance into Vietnam. The strategy focused on creating a pre-activation teaser that captured the essence of Werder Bremen’s arrival.

The teaser commenced with a symbolic kick-off by one of the club’s current players. The ball launched during this momentous event symbolized the beginning of an exciting journey. The ball was received and passed among various influential figures who played a pivotal role in introducing the club and its partners. This orchestrated sequence served as a unique and captivating introduction, immersing the audience in the world of Werder Bremen.

We further harnessed the influence of well-known local influencers in Vietnam to extend the teaser’s reach. This collaboration widened the scope of the target audience and raised anticipation for the upcoming football activations. Additionally, key business partners were integrated into the teaser, reinforcing the club’s commitment to establishing strong alliances and partnerships in Vietnam.

Taking collaboration to the next level, we ensured the teaser gained recognition through various national television productions. The official broadcasting partner of the Bundesliga was seamlessly incorporated, expanding the reach and impact of Werder Bremen’s debut.

The Impact

Werder Bremen’s grand entrance into Vietnam resonated with the local audience, generating widespread attention and excitement. The pre-activation teaser was a resounding success, igniting the enthusiasm of football enthusiasts in Vietnam and creating a buzz around the club’s forthcoming activities.

The Triumph

The success of Werder Bremen’s market entry in Vietnam was a testament to our ability to craft meaningful and impactful experiences that extend beyond traditional football development. The club’s captivating debut marked the beginning of a promising journey, underlining the potential of our approach to make a profound impact in international markets.