Case

The Challenge

To create an immersive digital experience in the realm of football for VfB Stuttgart, we activated the collaboration with our long-term partner in Japan. The objective was to introduce a year-round football development program that not only resonated with Japanese participants but also showcased a distinctive, German perspective on football.

Our Strategy

Our strategy was deeply rooted in a holistic approach. Participants enjoyed regular digital training sessions supervised by the coaches from VfB Stuttgart. Also the digital coaching clinics provided insights and best practices, while onsite training sessions offered an interactive learning experience for local coaches. The program was elevated with visits from Japanese elite teams to Germany, fostering improvement, benchmarking, and cultural exchange with VfB Stuttgart and other German professional clubs. Additionally, the program facilitated coaching hospitations where Japanese trainers could immerse themselves in the rich football know-how of one of Germany’s top youth development centers.

The Impact

The success of this program was characterized by its comprehensive approach. Participants in Japan were not only introduced to the excellence of VfB Stuttgart but actively engaged with the club’s coaching staff and methodologies. The interactions between Japanese and German football communities led to a synergistic blend of knowledge, enriching both sides.

The Triumph

The VfB Stuttgart program in Japan stands as a testament to the club’s global football vision. Beyond short-term success, it established a platform for enduring cross-cultural connections. It demonstrated the global appeal of VfB Stuttgart and left a lasting legacy, contributing to the enrichment of Japanese football.