Case

The Challenge

Navigating the complex world of football activation, we were tasked with devising a comprehensive year-round plan for “Football Development” in carefully selected target markets. The goal was to immerse the local community in the spirit of football while creating lasting brand impressions.

Our Strategy

Innovation became our guide as we meticulously planned and executed an array of engaging digital experiences. From live digital sessions to insightful pre-recorded content, we offered a digital banquet for football enthusiasts. Additionally, we organized coaching clinics conducted by renowned professionals and digital meet-ups with beloved football icons, creating an unparalleled experience.

The Impact

Our strategies took off, with Watching Parties quickly becoming local sensations in Vietnam. These events captured the essence of the club and garnered exceptional reach and engagement. The media activations further fueled our success, propelling the club into the limelight in both target markets.

The Triumph

In just six months, the engagement levels were beyond expectations. Notably, during Watching Parties, we achieved a higher interaction rate with our DFL partner NextMedia compared to the concurrent German classic FC Bayern vs. BVB, showcasing the resonance of our activations. This success wasn’t fleeting; it left a lasting mark, setting a precedent for sustainable and impactful activations.